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Salon:

“Those around him have learned how to manipulate him through the art of flattery. Former Secretary of Defense Donald Rumsfeld played Bush like a Stradivarius, exploiting his grandiosity. “Rumsfeld would later tell his lieutenants that if you wanted the president’s support for an initiative, it was always best to frame it as a ‘Big New Thing.’” Other aides played on Bush’s self-conception as “the Decider.” “To sell him on an idea,” writes Draper, “aides were now learning, the best approach was to tell the president, This is going to be a really tough decision.” But flattery always requires deference. Every morning, Josh Bolten, the chief of staff, greets Bush with the same words: “Thank you for the privilege of serving today.”"