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In-Book Advertising

December 3rd, 2007 · Comments Off

Advertising inserted into a 1972 science-fiction paperback by A. E. Van Vogt.

Advertising inserted into a 1972 science-fiction paperback by A. E. Van Vogt.

Paul Collins, Smoke This Book:

“The story of paperback advertising started innocently enough: with babies, in fact. In 1958, the Madison Avenue adman Roy Benjamin founded the Quality Book Group, a consortium of the paperback industry heavyweights Bantam Books, Pocket Books and the New American Library. Despite the lofty name, the group’s real purpose was to sell advertisements in paperbacks, and its first target was the biggest success of them all: Dr. Benjamin Spock’s “Common Sense Book of Baby and Child Care.” A 1959 Pocket Books print run of 500,000 included advertisements by Q-Tips, Carnation and Procter & Gamble. By 1963, a 26-page insert in Spock was commanding $6,500 to $7,500 per page, and ads were spreading into mysteries and other pulps as well.”

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Politically incorrect adverts

December 3rd, 2007 · Comments Off

1952: Is your coffee pressure packed for extra freshness? If hubby can tell you're not making Chase & Sanborn coffee for him, well, you've been warned...

Daily Mail (sic!), The outrageously politically incorrect adverts from the time equality forgot

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Doctors of the World, Netherlands: Perspective

October 31st, 2007 · Comments Off

Number of inhabitants per doctor

Number of inhabitants per doctor.

Doctors of the World, Netherlands: Perspective

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Improv Everywhere: No Shirts

October 19th, 2007 · Comments Off

Improv Everywhere (We Cause Scenes): No Shirts
Improv Everywhere (We Cause Scenes): No Shirts

“For our latest mission, 111 men of all shapes and sizes shopped shirtless in the Abercrombie and Fitch store on 5th Avenue here in New York.”

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BBC World Advertising Campaign in the USA

June 15th, 2007 · Comments Off

BBC World Advertising Campaign in the USA BBC World Advertising Campaign in the USA Klik voor groter beeld. (via)

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Truth Vs. Advertising: The Banana Republic Architect Ads

February 24th, 2007 · Comments Off

Banana Republic Ad Gawker: “The Banana Republic ad with the architects—it’s everywhere! And it raised some questions for us. So we asked an architect—we’ll call him Frankie Lloyd—who works at “a large firm downtown with an eccentric, megalomaniac starchitect at the helm” how the ad stacked up to his reality. “

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The Ad Generator

January 21st, 2007 · Comments Off

The Ad Generator The Ad Generator: “The ad generator is a generative artwork that explores how advertising uses and manipulates language. Words and semantic structures from real corporate slogans are remixed and randomized to generate invented slogans. These slogans are then paired with related images from Flickr, thereby generating fake advertisements on the fly. ” (via)

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